INSPIRE:ME
Instructor: Khala Hawes
Course Length: 4 Weeks | Weekly Sessions (2.5 hours each)
Thank you for your interest in joining our transformative program designed to empower new and aspiring entrepreneurs. By signing up, you’re taking the first step towards turning your business dreams into reality. Our 7-week program will guide you through the essentials of business structure, identifying your target market, effective marketing strategies, and crafting a compelling mission and vision. You’ll also learn how to pitch your ideas and tell your unique story with confidence.
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Inspire:Me
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Introduction
The Inspire:ME Spartanburg mission is to empower new and aspiring entrepreneurs with the knowledge, skills, and confidence needed to build successful, purpose-driven businesses. Through a comprehensive 7-week program, we provide tailored guidance, practical tools, and a supportive community to help participants transform their business ideas into reality.
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Session 1 - Dream to Direction
I will introduce participants to the Inspire:ME program, outline expectations, and create a welcoming and engaging environment. This session will focus on establishing strong business foundations, including clarifying participants’ mission, vision, and short- and long-term goals. Activities will include guided discussions, individual exercises, and small group work. I will facilitate brainstorming and provide tools to help refine business ideas. Homework will be explained and distributed.
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Session 2 - Mindset Shift
I will lead participants through an exploration of the entrepreneurial mindset, the characteristics of successful business owners, and the importance of personal alignment with business goals. The session will include a “Zone of Genius” activity and a personal SWOT analysis to help participants identify their strengths and areas for growth. I will facilitate interactive exercises and share practical strategies for overcoming common mindset barriers.
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Session 3 - Brand Storytelling
I will teach participants how to define and communicate their brand identity, voice, and message. This session will cover brand storytelling techniques, target audience identification, and foundational marketing concepts. I will guide participants through exercises to develop their brand narratives and ensure they understand how to apply branding across various marketing channels. Homework will include preparing brand elements for the final presentation.
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Session 4 - Pitch Preparations and Presentations
I will facilitate a review of final business pitches, offering both one-on-one and group feedback. Participants will present their business concepts to the class and invited judges. I will coordinate the judging process, ensure presentations run smoothly, and manage time effectively. The session will conclude with feedback, recognition of participants’ progress, and a program wrap-up.
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