INSPIRE:ME
Instructor: Khala Hawes
Course Length: 4 Weeks | Weekly Sessions (2.5 hours each)
INTRODUCTION:
WHO ARE WE
The Inspire:ME Spartanburg mission is to empower new and aspiring entrepreneurs with the knowledge, skills, and confidence needed to build successful, purpose-driven businesses. Through a comprehensive 7-week program, we provide tailored guidance, practical tools, and a supportive community to help participants transform their business ideas into reality. We are committed to fostering innovation, resilience, and growth, inspiring a new generation of leaders who are ready to make a meaningful impact in their industries and communities. Help me identify four goals of the program to include in a presentation to potential investors and partners.
Ongoing Responsibilities
Between sessions, I will:
• Review participant homework and provide feedback.
• Prepare and deliver high-quality instructional materials.
• Offer guidance via email or message for participant questions.
• Coordinate with the facility on scheduling, materials, and program needs.
Session 1: Dream to direction
I will introduce participants to the Inspire:ME program, outline expectations, and create a welcoming and engaging environment. This session will focus on establishing strong business foundations, including clarifying participants’ mission, vision, and short- and long-term goals. Activities will include guided discussions, individual exercises, and small group work. I will facilitate brainstorming and provide tools to help refine business ideas. Homework will be explained and distributed.
Session 2:
Mindset Shift
I will lead participants through an exploration of the entrepreneurial mindset, the characteristics of successful business owners, and the importance of personal alignment with business goals. The session will include a “Zone of Genius” activity and a personal SWOT analysis to help participants identify their strengths and areas for growth. I will facilitate interactive exercises and share practical strategies for overcoming common mindset barriers.
Session 3:
Brand StoryTelling
I will teach participants how to define and communicate their brand identity, voice, and message. This session will cover brand storytelling techniques, target audience identification, and foundational marketing concepts. I will guide participants through exercises to develop their brand narratives and ensure they understand how to apply branding across various marketing channels. Homework will include preparing brand elements for the final presentation.I will introduce participants to the Inspire:ME program, outline expectations, and create a welcoming and engaging environment. This session will focus on establishing strong business foundations, including clarifying participants’ mission, vision, and short- and long-term goals. Activities will include guided discussions, individual exercises, and small group work. I will facilitate brainstorming and provide tools to help refine business ideas. Homework will be explained and distributed.
Session 4:
Pitch preparations and presentations
I will facilitate a review of final business pitches, offering both one-on-one and group feedback. Participants will present their business concepts to the class and invited judges. I will coordinate the judging process, ensure presentations run smoothly, and manage time effectively. The session will conclude with feedback, recognition of participants’ progress, and a program wrap-up.
